Privacy Policy — Front Porch DFW

1. Introduction

Front Porch DFW ("we," "us," or "our") operates the website frontporchdfw.com (the "Site"). This Privacy Policy describes how we collect, use, disclose, and protect your personal information when you use our Site, complete our matching quiz, contact senior living communities through our platform, or communicate with us via phone, email, or text message.

By using our Site or providing your personal information, you agree to the terms of this Privacy Policy. If you do not agree, please do not use our Site or services.

2. Information We Collect

We may collect the following types of personal information:

Information You Provide Directly

Quiz responses: Care type preferences, budget range, location preferences, amenity priorities, and move-in timeline
Contact information: First name, last name, email address, phone number, and relationship to the prospective resident
Facility signup information: Community name, contact name, job title, email, phone, address, care type, and description
Communications: Any information you provide when contacting us via email, phone, or text message

Information Collected Automatically

Usage data: Pages visited, time spent on pages, referring URLs, browser type, and device information
Cookies and similar technologies: We may use cookies to improve site functionality and analyze usage patterns
IP address: Used for approximate geographic location and security purposes

3. How We Use Your Information

We use the information we collect for the following purposes:

To match you with senior living communities based on your quiz responses
To send you your personalized matching results via email
To connect you with senior living communities that match your preferences
To process facility listing requests and manage community profiles
To communicate with you about our services, including via email, phone, and SMS/text messages
To improve our Site, services, and matching algorithm
To comply with legal obligations

4. How We Share Your Information

We may share your information in the following circumstances:

With senior living communities: When you complete our matching quiz, we may share your contact information and preferences with the communities that match your needs so they can reach out to you. Premium-listed communities may receive your information as part of their subscription benefits.
Service providers: We may share information with third-party service providers who assist us in operating our Site, processing payments, sending emails, or analyzing data. These providers are contractually obligated to protect your information.
Legal requirements: We may disclose information if required by law, regulation, legal process, or governmental request.
Business transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.

    Important: We do not sell your personal information to third parties for their own marketing purposes. Information shared with senior living communities is solely for the purpose of connecting you with care options you have expressed interest in.
  

5. SMS/Text Messaging Policy

SMS Communications & 10DLC Compliance

Front Porch DFW may send SMS/text messages to users who have opted in to receive communications from us. By providing your phone number and consenting to receive text messages, you agree to the following:

Types of messages: You may receive messages related to your senior living community matches, appointment confirmations, follow-up communications, and service-related notifications.
Message frequency: Message frequency varies based on your interactions with our service. You may receive up to 5 messages per week.
Message and data rates: Standard message and data rates may apply based on your mobile carrier's plan. Contact your wireless provider for details about your plan.
Opt-out: You may opt out of receiving text messages at any time by replying STOP to any message. After opting out, you will receive one final confirmation message and will no longer receive SMS communications from us.
Help: For assistance, reply HELP to any message, or contact us at [email protected].
Carriers: Carriers are not liable for delayed or undelivered messages.

    Mobile Information Sharing: Mobile information, including phone numbers and SMS opt-in data and consent, will not be shared with any third parties or affiliates for marketing or promotional purposes. All categories listed above exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.
  

6. Consent for Communications

By submitting your information through our matching quiz, contact forms, or facility signup form, and by checking any opt-in checkbox where provided, you consent to receive communications from Front Porch DFW, including:

Email communications regarding your matches and service updates
Phone calls related to your senior living search
SMS/text messages as described in Section 5 above

You may withdraw your consent at any time by contacting us at [email protected], replying STOP to any text message, or using the unsubscribe link in any email.

7. Data Security

We implement industry-standard security measures to protect your personal information against unauthorized access, use, alteration, or disclosure. These measures include encrypted data transmission (SSL/TLS), secure data storage, and restricted access to personal information.

However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

8. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes described in this Privacy Policy, or as required by law. When your information is no longer needed, we will securely delete or anonymize it.

9. Your Rights

Depending on your jurisdiction, you may have the following rights regarding your personal information:

Access: Request a copy of the personal information we hold about you
Correction: Request that we correct inaccurate or incomplete information
Deletion: Request that we delete your personal information
Opt-out: Opt out of receiving marketing communications at any time
Data portability: Request your data in a structured, machine-readable format

To exercise any of these rights, contact us at [email protected].

10. Cookies

Our Site may use cookies and similar tracking technologies to enhance your experience. Cookies are small data files stored on your device that help us remember your preferences and understand how you use our Site. You can control cookie settings through your browser preferences. Disabling cookies may affect some site functionality.

11. Third-Party Links

Our Site may contain links to third-party websites, including senior living community websites, payment processors, and social media platforms. We are not responsible for the privacy practices or content of these external sites. We encourage you to review the privacy policies of any third-party sites you visit.

12. Children's Privacy

Our Site and services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that we have collected information from a child under 18, we will take steps to delete that information promptly.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make changes, we will update the "Last updated" date at the top of this page. We encourage you to review this Privacy Policy periodically.

14. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

Front Porch DFW
Email: [email protected]
Website: frontporchdfw.com