We didn't come from senior living. We came from the trenches of real estate and appointment setting — spending years on the phone every day, connecting people with the right opportunities at the right time.
That experience taught us something: the hardest decisions deserve the most human help. And few decisions are harder than finding the right home for an aging parent.
We saw families drowning in generic directories with hundreds of listings and no way to tell which ones were actually right. We saw facilities paying thousands for leads from massive national platforms that treated seniors like sales quotas. We saw a gap between what families needed and what the industry was giving them.
So we built Front Porch DFW — a hyperlocal platform for Dallas-Fort Worth that puts families first. We use AI to match families with communities that actually fit their needs, budget, and preferences. We keep it free for families. We keep it honest. And we keep it personal.
We're not a faceless corporation. We're a small, scrappy team working behind the scenes to make this space better. We don't use our names because this isn't about us — it's about the families we serve and the communities we connect them with.
What we will tell you: we care deeply about doing this right. Every quiz response, every listing, every connection — we treat it like our own family is on the other end. Because someday, it will be.